The OT
Founding Story

Our story

It all began with a search for healing

Over 30 years ago, our founder Jerry Zeifman struggled with digestive issues until he discovered the power of enzymes.

That simple change transformed his health and set him on a lifelong mission: to share nature’s most powerful foods as strategies for wellness, prevention, and vitality.

Organic Traditions grew out of my desire to nourish people with the most nutrient-dense superfoods on the planet. My passion has always been to inspire others to discover a new level of wellness by harnessing the power of traditional foods from around the world.

Jerry Zeifman

Founder

Rooted in tradition, crafted for today.

From Ayurvedic herbs and Japanese tea rituals to Peruvian cacao ceremonies and Traditional Chinese Medicine, Organic Traditions brings ancient wisdom into modern life, making superfoods simple, accessible, and transformative.

A family-led legacy.

What began as Jerry’s passion is now carried forward by his daughter Ally, who joined in 2017 to write the next chapter. Since then, we’ve developed 20+ unique blends and expanded Organic Traditions internationally, while staying true to our mission of purity, innovation, and empowerment.

This brand has always been about more than just food—it’s about helping people feel their best every single day. I’m proud to carry forward my father’s vision, while reimagining what superfoods can mean for a new generation.

Ally Mamalider

President & Second Gen Founder

The next chapter of wellness.

For over 25 years, we’ve been Canada’s superfood pioneer. Today, we continue to grow globally, staying true to the same belief that started it all: real food can give you superpowers, every single day.

Our mission

We make superfoods super simple. So you can live, feel, and be your best every day.

Organic Traditions’ DNA

Where Ancient Wisdom Meets Modern Wellness

01.

DNA Rooted in Healing Traditions

For centuries, cultures have used nature to heal. Organic Traditions brings this ancient wisdom—like Ayurveda and tea or cacao rituals—into modern wellness to help you thrive.

02.

Obsessed with Purity

Purity is our promise. Every ingredient is clean, high-quality, and third-party tested to meet the highest standards. We treat our customers like family, serving only the superfoods we’d want on our own tables.

03.

Empowering People

Our mission is simple: to help you thrive. Through thoughtfully crafted formulations and meaningful education, we empower you to live a healthier, more vibrant life, every day.

04.

Making It Simple

Superfoods don’t have to be complicated. Instead of filling your pantry with dozens of powders, our nutrient-rich blends deliver everything you need in a form that seamlessly fits into your routine. Wellness, simplified.